TRA'S Hispanic Information

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HISPANIC CALL CENTER CONNECTS U.S. AND MEXICO TO
DIRECT RESPONSE INDUSTRY

The increase in Hispanic marketing has more than doubled over the past year. Product offerings through shopping networks on cable and print media are resulting in an increased need for professional, highly skilled bilingual and /or total Hispanic telemarketers to respond to this growth. TRA's joint venture hispanic program is a fully bilingual/Hispanic telemarketing call center in Mexico providing service to both sides of the border for its clients who desire either Spanish or English telelmarketers.

Non-Hispanic telemarketing firms spend double the time trying to capture an Hispanic caller's order due to their inexperience with the Hispanic market and the language barriers, often times loosing both the order and caller. Hispanic callers are more willing to respond to the telemarketer if they speak their language in their proper dialect. TRA's operations will provide 24-hour daily service for both United States and Mexican clients.

For more information on their services, contact Carl Levitetz at (800) 729-8454.

• Hispanic shoppers comprise over a $600 billion target market and are expected to be over a trillion by 2007.
  
• The US Hispanic population consists of a multi cultural mix of Central American, Caribbean, South American and European Hispanics with various cultural nuances and dialects within their language.
• The bicultural market spends in excess of $10.5 million each year on merchandise and services sold via television and radio programs.
• Target marketing is proven cost-effective and successful at reaching your customer.
• Target media such as Spanish language television and radio penetrate over 85% (TV) and 79% (radio) of all US Hispanic households. The number continues to grow with advances in telecommunications in Mexico.
• Hispanic customers are more comfortable speaking with Hispanic telemarketers.
• Call Centers with only a 'few bilingual' operators act as backup, answering for mostly English-speaking callers and can only manage a small hand full of Spanish callers. TRA Communications provides full-Hispanic telemarketing services and are dedicated to handling large volume of Hispanic callers…and they are also 'fluent in English' and capable of taking an order or providing service to any American or English speaking customer.
• 24 hours daily - 365 days per year…TRA COMMUNICATIONS is there to respond to your callers anytime of day or night.
• Cost effective. TRA COMMUNICATIONS provides a menu of special services at very competitive rates.

TRA COMMUNICATIONS
Call today to learn how Hispanic telemarketing can increase your direct response (800) 729-8454.

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